Essentials of Retailing (Chinese Version)

Author: (USA) Levitt
Publisher:
Publish Date: 2003-07-01
Features: In predicting the top industries to profit in the 21st century, Fortune magazine ranked the retail industry alongside emerging sectors like IT and biotechnology. This sparked considerable controversy, as the rise of online shopping led some to claim that traditional retail would come to an end. Whether it was praise or harsh criticism, it all pointed to a fact: the retail industry was facing unprecedented survival challenges and development opportunities. For the domestic retail industry, the situation was even more intense, as the WTO was approaching, intensifying competition in the retail battlefield. Whether to close down or dominate depends not on scattered ideas, "bargain" sales, or merely occupying a prime location. It is time to focus and systematically learn about retail knowledge. If you are a retail industry professional, studying this book seriously will reveal to you: missing this book means losing not just a learning opportunity, but also the chance to succeed. If you are a student, studying this book seriously will show you: obtaining this book means gaining not just knowledge, but also the opportunity to find the starting point of your career. The book organically integrates advanced theories in retail over recent years, elaborating on mature and forward-looking retail theories. It is divided into five parts, 17 chapters, covering retail strategy, retail services, retail methods, retail management, and the analysis of retail customers and competitors. Through thematic discussions and case studies of internationally renowned companies, it provides in-depth analysis. Each chapter includes corresponding exercises to help expand readers' thinking.