Success begins with awareness - The wisdom of entrepreneurs

Author: Li Qiming
Publisher:
Publish Date: 2004-02-01
Features: The entrepreneur class that emerged during China's reform and opening-up has many aspects of their success and ups and downs worth studying. Among them, their series of distinctive and forward-thinking management and business awareness are key to their success. As the author writes in the book, "In China, we often hear those who sing well called singers, those who paint well called painters, and those who write well called writers. There are this family and that family, but it is difficult to call business managers entrepreneurs in general." Why are entrepreneurs so harshly judged? Because entrepreneurs are fundamentally different from "government officials" appointed by the government with a mere piece of paper. Government civil servants are relatively conventional, following rules and procedures, while entrepreneurs need the market vision of seeing through a crystal ball, the creative spirit of breaking the mold, and the entrepreneurial courage of being unyielding and forging ahead. The author combines their market awareness, strategic awareness, innovative awareness, problem awareness, management awareness, change awareness, advertising awareness, corporate culture awareness, reputation awareness, and crisis awareness into a rich package, providing a feast for entrepreneurial thinking. I wish for the publication of this book and recommend it to many entrepreneurs or aspiring entrepreneurs. Perhaps one piece of advice will benefit you immensely throughout your life.
(Note: The original text contains a repeated paragraph, which has been retained in the translation as instructed.)