EMBA Complete Set - Meticulously Crafted Training Manual for Small and Medium Enterprise Owners

Author: Wu Weigang
Publisher:
Publish Date: 2004-02-01
Features: There are one hundred billion cells in the human brain. We can consider them as 100 light bulbs, each controlled by 20 switches. These 20 switches correspond to the 20 chapters listed in this book. By studying the content of these 20 chapters, readers will establish 20 different thinking systems and professional systems, which will undoubtedly benefit their related careers. This book aims to be a complete learning system, with each part interconnected and cross-referenced. While chapters are presented separately, the book also specially reminds readers to refer to other chapters within the same section. This book is a popular textbook for small and medium-sized business owners, rich in content, well-structured, and written in easy-to-understand language. Carefully constructed from 20 chapters, it forms a grand edifice of business knowledge, helping both current business owners and aspiring ones achieve greater success. The entire book covers 20 aspects, including economics, psychology, management, marketing, strategy, product, law, human resources, finance, systems, negotiation, image, advertising, public relations, etiquette, leadership, writing, training, entrepreneurship, and entrepreneurship. It lays a highway for readers to reach success.