Understanding the Economics of Mass Communication (Translation Edition of the Journalism and Communication Series Textbooks)

Author: [British] Doyle (Doyle, G.) (Author), Li Ying (Translator)
Publisher:
Publish Date: 2005-01-01
Features: This book clearly and detailedly introduces the main economic concepts related to the media, and explains the basic concepts related to media economics research in an easy-to-understand manner based on the needs of non-economic professionals; explores the main issues facing the media industry today; connects economic theory with business practice to discuss various media industries—advertising, television, film, print media, and new media; examines the impact of economics on public policy. This book is a must-read for all media and mass communication students.