Sales Management Team, Leadership and Methods - The Sixth Edition

Author: [USA] Ford R. Raheem
Publisher:
Publish Date: 2004-01-01
Features: This book is a perfect combination of cutting-edge theoretical achievements in the field of sales management and the real world. The author explains the basic concepts and practical methods of sales management in an intuitive and easy-to-understand manner. Through detailed and thorough analysis, readers gain a comprehensive and profound understanding of a company's marketing activities. By studying this book, readers can master the knowledge and skills necessary to compete in the 21st century. This book is a perfect combination of theoretical frontiers in the field of sales management and the real world. It provides a fundamental theoretical framework to help readers fully understand the basic elements of sales management. The author is both a salesperson with extensive practical experience and a scholar engaged in teaching and research for many years. He explains the basic concepts and practical methods of sales management in an intuitive and easy-to-understand manner, and through detailed and thorough analysis, helps readers gain a comprehensive and profound understanding of a company's marketing activities. By studying this book, readers can master the knowledge and skills necessary to compete in the 21st century. This book is suitable for undergraduate and graduate students in marketing and management, as well as for reference by sales department managers in enterprises.