Oxford Business English Course - Successful Calls (China Edition)

Author: (Eng) Jeremy Comfort, Chen Sudong, et al.
Publisher:
Publish Date: 2001-11-01
Features: The Oxford Business English Course (China Edition), introduced by Fudan University Press, is a professional English textbook series designed for the 21st century, aimed at cultivating interdisciplinary talents. The content of this series was developed based on the materials of York Associates, a professional language and communication training company in York, UK, covering typical areas of business English such as successful calls, successful communication, successful meetings, successful presentations, and successful negotiations. The Oxford Business English Course (China Edition) focuses on the key skills of business English, with language functions as the main thread, training students' comprehensive language application abilities. This series is highly practical and operational, with each topic derived from various levels of economic and business activities. Through real-life scenarios simulated by VCDs and audio tapes, readers can immerse themselves in business practices and enhance their skills in the process.
With the continuous expansion of China's opening-up efforts, the purpose and scope of English learning have become increasingly diversified, and the demand for senior interdisciplinary talents who are both familiar with international business and proficient in English has grown significantly. It is precisely because of this widespread social need that Fudan University Press has collaborated with Oxford University Press to introduce the highly acclaimed Oxford Business English series.
The entire series is divided into five parts: "Successful Calls," "Successful Communication," "Successful Meetings," "Successful Presentations," and "Successful Negotiations." Oxford University Press is renowned for publishing high-quality English textbooks, and this series of English textbooks has distinct features: First, it is highly practical, with each topic derived from economic and business activities, enabling readers to gain insights into real-world scenarios through learning. By simulating actual business environments with VCDs and audio tapes, readers can engage in business practices and improve their skills in the process.