International Business – Challenges of Global Competition (8th Edition)

Author: (USA) Ball (Ball/D.A.) et al. / Liu Dongming et al.
Publisher:
Publish Date: 2005-01-01
Features: This book is a renowned monograph on international business published in the United States, divided into four parts. The first part discusses the nature of international business, covering topics such as globalization, trade, and investment, along with relevant economic theories. The second part examines the international environment. The third part explores the impact of foreign environmental forces on international business, involving finance, economics, natural and environmental factors, sociocultural aspects, politics, law, labor, and competition. The fourth part discusses the influence of the organizational environment on international business, including strategy, organizational design, international marketing, import and export practices, human resources, finance, and global operations management. This book covers all aspects of international business, offering comprehensive, systematic, and practical content. It is suitable for college students and faculty in related fields such as international business, foreign trade, investment, and business management. It can also serve as a guide and reference for multinational company managers, international business professionals, and foreign affairs administrators.