Business travel

Author: [UK] Swarbrick/[UK] Horn/Cheng Jinneng et al
Publisher:
Publish Date: 2005-03-01
Features: Business tourism has emerged as a rapidly growing field in the tourism industry in recent years. It has become a core market for hotels, airlines, and urban tourism! The book "Business Tourism" will provide practical assistance to operators of these organizations and researchers interested in this field. Part of the book elaborates on the definition of business tourism, traces its historical development, and describes various types of business tourism, ranging from individual business trips for attending important conferences and exhibitions to inclusive incentive travel, as well as from training to product launches. The second part focuses on the development and management of business tourism from the perspectives of physical infrastructure, human resource infrastructure, and marketing of business tourism products. The third part shifts to the practical aspects of business tourism. The fourth part explores a series of challenges that the authors believe business tourism may face in the future.