Modern Competitive Analysis (Third Edition)---Contemporary World Academic Masterpieces Management Series ((Third Edition)---Contemporary World Academic Masterpieces Management Series)

Author: Sharon Oster
Publisher:
Publish Date: 2004-12-01
Features: This book can help any organization understand the unique opportunities and challenges it faces in its resource allocation. Based on specific applications and the reactions of managers from major companies, this book is highly recommended. In terms of strategy, it examines a comprehensive range of human factors. This excellent textbook covers the latest developments in strategy and introduces new concepts through practical examples. It includes numerous vivid cases on competitive theory, making this once-confusing field clear and understandable. Why do some firms thrive in the same industry while others decline? How can an ambitious firm achieve higher annual revenues? What enables new entrants to succeed in highly competitive industries? This book organically combines theories from economics and management, distinguishes the nature of strategic planning for organizations, and provides effective corporate strategic guidance. It draws cases from the modern networking industry and focuses its analysis on recently deregulated markets. The case selection is very diverse, including companies of various sizes, service providers, manufacturers, organizations in the United States and other countries, as well as non-profit institutions. This book applies economic methods to study strategic rules and uses new theories to explain the current business situations. Unlike other management and strategic planning books, it reveals the content of a fresh and important field in economics and clarifies the meaning of these concepts. Modern Competitive Analysis is an essential read for current and future managers.