Advanced Marketing Organization and Management (Leading Customer-Oriented Excellent Marketing Teams / Tsinghua Practical Management Series for Professional Managers)

Author: Fu Yao
Publisher:
Publish Date: 2004-09-01
Features: The Tsinghua University Executive Management Training Center is the first educational and research institution in China dedicated to professional management training. Leveraging Tsinghua University's strong foundation and advanced teaching experience, it integrates international teaching models, drawing on the strengths of a robust faculty composed of renowned experts and scholars from around the world, outstanding managers from multinational companies, and famous executives from leading domestic enterprises. This has formed a scientific, standardized, and authoritative teaching and service system, widely recognized in the industry. In the five years since its establishment, it has hosted various types of seminars and training programs targeting chairpersons, CEOs, senior or middle-level managers, and has trained over 6,000 students across various industries in China. Its alumni network spans China and Southeast Asia. The book adheres to the advanced marketing philosophy of customer orientation, providing a detailed introduction to the different roles and specific practices of marketing supervisors in marketing teams. It is enriched with numerous real-life examples, data, and tables, followed by cases at the end of each chapter. The author's international management mindset and insightful analyses frequently shine through the book, making it a practical management handbook for marketing supervisors.