Research Essentials in Business Administration---Current Status, Trends, and Development Ideas

Author: Zhao Weibai
Publisher:
Publish Date: 2005-04-01
Features: This book is the main research outcome of the project "Research on the Development Strategy of Business Administration Discipline" commissioned by the National Natural Science Foundation of China. Against the backdrop of China's business management practices and with the development of this discipline internationally as a reference, it conducts research and elaborates on the structure, connotation, research methods, and development trends of the business administration discipline, and proposes several suggestions on how to develop this discipline in the next 5-10 years. The book first provides an overall description of the research methods and the structure of China's business administration discipline. Later, it discusses in detail the current status, research methods, development trends, and development ideas of several sub-disciplines within business administration in several chapters, hoping to provide some reference value for scholars in related fields. Target Audience: Business administration students and teachers, managers, and researchers.