Radio and Television Business and Management Models (Part 1 of the Lower Series) (Media Business and Management Series)

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-04-01
Features: In this book, starting from the analysis of the ownership structure model of the radio and television industry, it analyzes the market structure model, industrial structure model, management and operation system model, financial management model, publicity and management model, and administrative management model of the radio and television industry from a macro perspective; it analyzes the product management model of radio and television programs, the satisfaction evaluation model of radio and television programs, the audience listening and viewing behavior model, and the specialized profit model of TV channels from a micro perspective; it analyzes the development model of local radio and television industry in China, the development model of radio and television industry in the western region of China, and the development model of urban radio and television industry from the perspective of administrative divisions; it analyzes the development model of enterprise television industry in China from an industry perspective.