Research on Enterprise Competitiveness (An Integrated Perspective Based on Corporate Values)

Author: Tian Fenfei
Publisher:
Publish Date: 2005-01-01
Features: The book is divided into seven chapters and mainly consists of three parts. First, it provides a systematic theoretical discussion on corporate competitiveness and its determining factors, as well as the internal relationship between corporate culture, particularly corporate values, and competitiveness. Second, it examines how corporate values influence corporate competitiveness from three levels: corporate strategic positioning, management execution, and operational support, respectively, through corporate strategic perspectives, corporate management perspectives, and corporate operational perspectives. Third, it analyzes four factors influencing the selection of corporate values and, in the final chapter, discusses the evolution of corporate values in China and their impact on corporate competitiveness. Overall, the book's outstanding features include a relatively comprehensive and systematic review and integration of existing relevant theories, as well as the ability to propose its own opinions and viewpoints where these theories are insufficient or one-sided. The book emphasizes that corporate values should serve as the guiding principle to integrate various related factors in order to enhance corporate competitiveness, going beyond the general approach of merely emphasizing the use of corporate culture for integration. This can be considered innovative.