Professional Training Course -- Salesperson Training and Management

Author: Qi Hao, Editor-in-Chief
Publisher:
Publish Date: 2004-09-01
Features: This is a professional textbook introducing business training and management knowledge. Since its publication in 2001, it has received widespread attention from society, been reprinted multiple times, and now, in response to strong demands from readers, we have launched the New Revised Essentials Edition. From a salesperson's business promotion and customer relationship management to procurement, supply, and inventory, from basic marketing skills to detailed negotiation details, this book comprehensively explains every aspect and element required to become an outstanding salesperson. It covers all the professional knowledge of a salesperson, involves standardized operations for various types of businesses, and integrates professional training skills throughout the entire training process—authoritative, accessible, practical.
This book provides targeted explanations on ten aspects that a salesperson should possess: basic common knowledge, self-management, customer management, the etiquette guide for salespeople, the art of communication with customers, the art of negotiation, the art of sales and procurement, information work for sales, business promotion, and the organization and management of salespeople. From concepts to methods, its greatest feature is its practicality. It is intuitive, highly actionable, and easy to implement.
The book adopts a three-level heading structure, with a well-organized layout, clear logic, and accessible language, making it very easy to read. As long as you train and manage your salespeople according to the methods and techniques provided in this book, and if your salespeople master the Nine-character mantra—Skillful, Observant, Courteous, Articulate, Negotiating, Resourceful, Fast, Learning, and Managing—you will be close to success!
Building on the great success of the second edition, we have made substantial revisions to make it more targeted and well-structured. We believe that the improved third edition will provide valuable assistance for your career. We are confident that it will serve as a guide for young people aspiring to work in sales, an important reference for self-study in sales positions within companies, and an essential textbook for training and managing salespeople in relevant departments.