Media Relations Guide (Advanced Business Communication Guide)

Author: (USA) Schalkwijk (USA) Hering Yang Qing jointly
Publisher:
Publishing Time: 2004-10-01
Features: The features of this series of books: Concise: A summary of conclusions and techniques; Professional: Practical and applicable; Easy to read: Clear and straightforward, convenient for reference. This highly practical and simple book is written specifically for those who wish to engage in effective cooperation with the media. After reading this book, you will learn: Understanding the factors driving media development today; Handling media relations during crises; Recognizing important media relations and building long-term relationships with journalists; Preparing for media interviews; Writing press releases and organizing press conferences; Communicating with financial media; Understanding journalists and mastering ways to attract their interest; Enhancing corporate reputation. For 20 years, whether as a corporate consultant, a teacher at New York University's Stern School of Business, or as a client representative at Burson-Marsteller, one of the world's largest public relations companies, I have encountered many experts and students in my work who expressed the desire to have a concise and practical booklet guiding them on how to handle media relations. In fact, they have found some books on this topic, but due to their busy schedules, those books were either too long or too simple, and their needs were not met. This is why Prentice Hall published this series of Business Communication books—we hope to provide a concise, practical, and user-friendly guide for those working in media-related fields. This book is primarily written for those employed in commercial organizations or non-profit organizations.