Management Points Series -- Marketing Points

Author: (English) McDonald
Publisher:
Publish Date: 2004-11-01
Features: In today's highly competitive business environment, well-thought-out marketing plans are increasingly valued. To stay ahead in the business war, a company's marketing plan must be targeted, realistic, practical, and feasible. So, what about your plans? Can they meet all the above requirements simultaneously? If your answer is no, then this book will be of great help to you. This book does not intend to teach theories but focuses on explaining the main principles of formulating a marketing plan and the specific implementation steps, thereby helping you develop an effective marketing plan. The structure of this book is very rigorous: it not only arranges a wealth of useful knowledge for you but also carefully prepares many tests and provides many practical and insightful suggestions. As long as you follow the author's guidance, diligently absorb the wisdom within, and actively put it into practice, you will soon discover that you have gained a great deal from this enjoyable reading experience: a clearer understanding of the question "Where is the company heading?" improved ability to coordinate various marketing activities; found a strong theoretical framework for the continuous monitoring of marketing activities; achieved effective matching between market opportunities and marketing resources; improved communication with other relevant departments; understood where sales and profits come from; and developed more profitable marketing strategies.