Radio and Television Management and Operation (Upper Issue (3)) (Media Management and Operation Series)

Author: Zhou Hongduo et al
Publisher:
Publish Date: 2005-04-01
Features: The broadcasting and television industry is one of the oldest, most experienced, and currently most profitable sectors within the electronic media industry group. Based on the relatively late start of recognizing and developing the industrial functions of China's broadcasting and television industry, and combined with the more advanced operational and management experiences of developed Western countries, this book begins with an analysis of the market in the broadcasting and television industry, focusing on the management and operation of advertising television programs. It specifically examines the cost management and operation of broadcasting and television products, brand management and operation, as well as the basic experiences of advertising television industry management and operation in other countries and regions. The book consists of eight chapters. Chapter one analyzes several major issues in the management and operation of the broadcasting and television industry from the perspective of its transformation and development process. Starting from Chapter two, it focuses on analyzing the production, efficiency, and effectiveness of broadcasting and television programs, operational institutions, product markets, product quality, advertising in broadcasting and television media, and the marketing and management techniques of television media brand markets, especially proposing practical and actionable techniques and methods for the current state of the advertising market and its management and operation. The competition of media ultimately boils down to the competition of talent. In Chapter six, through an analysis of human resources and management in broadcasting and television media, the book enables media operators and managers to fully recognize that human resources in broadcasting and television media are the most valuable resources of these media. The effectiveness of human resource utilization, management, and development directly impacts the economic and social benefits of the media. The broadcasting and television industry is an information industry with strong service-oriented characteristics. In Chapter seven, the book analyzes the service-oriented management and operation of the broadcasting and television industry, providing important reference value for improving the service awareness and skills of employees in the broadcasting and television industry. In Chapter eight, through an analysis of systematic management in broadcasting and television media, the book helps operators and managers understand that the broadcasting and television media industry is a system and that the role of collaboration must be fully emphasized. This has significant importance for establishing a sense of large-scale social production in operators and managers of the broadcasting and television media industry.