Creating Value -- Successful Business Strategy

Author: Xie Fu Ma Se
Publisher:
Publish Date: 2004-10-01
Features: From the perspective of economic management, the concept of creating value treats business strategy as the most competitive supply in future design. Business strategy also covers competitive strategy. The concept of creating value is radical, denying the resource-based view in traditional concepts—rejecting outdated views such as consumer preferences and competitive positioning. It proposes that differentiated offerings have their unique market boundaries, and business strategy itself can create value. Both large and small companies can adopt the concept of business strategy. Of course, it also rejects the dominant shareholder views. This book leans more toward management than theory. It introduces recent concerns like globalization and the internet, presents clearer cases to illustrate the future offering as the core of strategy, and includes many recent examples and charts. The book is divided into six parts: Structural Overview, Competitive Position and Competitive Strategy, Profit-Targeted Competitive Strategy, Resources and Business Strategy, and more recent examples and charts are introduced.