World's Top Five Media Groups Business Strategies Part 4 (Lower Part 4) (Media Operations and Management Series)

Author: Zhou Hongduo, Editor-in-Chief
Publisher:
Publish Date: 2005-04-01
Features: "The Management Strategies of the World's Five Major Media Groups" is designed to meet the needs of China's media industry development. This book introduces the successful development journey and management strategies of five world-class media industry groups, including Time Warner, Disney, Bertelsmann, Viacom, and News Corp. It primarily analyzes the current status of these five media groups and the business strategies they adopted during their development process, providing references for China's media industry enterprises.
Chapter 1: Introduction;
Chapter 2: America Online – The Management Strategies of Time Warner;
Chapter 3: The Management Strategies of Disney;
Chapter 4: The Management Strategies of Bertelsmann;
Chapter 5: The Management Strategies of Viacom;
Chapter 6: The Management Strategies of News Corp;
Chapter 7: The Enlightenment of the Five Media Groups for China's Media Industry.