Haier terminal

Author: Feng Guoying
Publisher:
Publish Date: 2005-03-01
Features: This book is a practical terminal planning tool. It highlights the operational characteristics of terminal promotions in different stages throughout the year in the domestic market, offering specific methods and tools for planning and executing terminal promotions. By examining the terminal promotion practices of Haier, the book illustrates the significance of "Winning at the Terminal," while also showcasing the contributions made by Tianjin Advertising Company. Through this book, readers can learn how to develop and implement national-level terminal promotion plans, how to conduct effective terminal promotions tailored to different sales seasons, and master specific terminal promotion techniques, methods, and strategies. This book is suitable for corporate decision-makers and marketing departments, as well as client service teams in advertising agencies, and students and scholars in the fields of marketing and advertising communication.