Chinese MBA Thesis Selection

Author: Chen Weizheng and Zhang Lihua (editors)
Publisher:
Publishing Date: 2001-09-01
Features: In the 1980s, an article in China Youth News about the awkward experiences of the first group of Chinese MBAs trained jointly with the United States in their work exposed the term "MBA" to the general Chinese public for the first time. Over more than 20 years later, today MBA has become one of the most frequently used foreign loanwords in China. In bookstores, the best-selling books on economics and management are no less than "MBA textbooks," "Harvard MBA," or even books with titles like "What MBA Cannot Teach." The primary purpose of this book is to provide a reference model for MBAs and postgraduate students when writing their master's theses. To help everyone better master the writing methods of MBA theses, the appendix of this book selects "MBA Thesis Writing" from the New Vales College of the University of Wales in the UK, "Research Design for Master's Theses" from the Asian International Open University, and the "MBA Thesis Writing" edited by Professor Chen Shanhuo of Taiwan Ocean University.