Racing for Speed: Corporate Rapid Growth Strategy

Author: Guo Yanqing
Publisher:
Publish Date: 2005-03-01
Features: This book is a work on the network economy and corporate strategy, focusing on exploring and elaborating on the strategic issues of how companies can quickly win in international market competition in the context of global informatization. The book is divided into nine chapters: Chapter 1 introduces the impact of the network economy on the rapid development of enterprises and its related theories; Chapter 2 introduces the new changes brought by the network economy to the global market environment; Chapter 3 introduces the revolutionary role of the network economy on enterprises; Chapters 4 to 9 respectively introduce the speed strategies that companies are currently paying attention to in response to the network economy, namely from strategic restructuring, organizational construction, talent development, technological innovation, knowledge management, and network marketing. Six aspects are elaborated on how today's enterprises use information technology and network resources to achieve rapid development and gain a competitive edge in the international market.