SONY Under Investigation Amidst Fortune 500 Crisis

Author: (Japan) Tatsuo Tatsishi; Yang Xiaozhong
Publisher:
Publish Date: 2005-03-01
Features: In 2002-2003, Sony Corporation entered a full-blown winter—its performance plummeted, stocks faced continuous circuit breaks, and its market value shrank by several times, dragging down the Nikkei Average Stock Price to its lowest point since the bubble economy era. This phenomenon was known as the "Sony Shock." The "Sony Shock" not only affected the entire electronics and appliances industry but also brought a massive blow to the Japanese economy. It symbolized a major turning point for the Japanese economy. How did all of this happen? The truth goes back several years. This book, written by veteran journalist Tatsuo Tatsishi, is based on his firsthand interviews and observations, witnessing the era of Nobuyuki Ohgushi, and how Sony, the king of the digital audio-visual world, struggled and pursued transformation amid numerous crises (challenges of the internet era, yen exchange rate pressure, economic downturn, excessive business segments, etc.), uncovering the true story behind the history of "Rebuilding Sony."