Tomorrow will you still buy me?

Author: Wu Shixiong
Publisher:
Publish Date: 2004-01-01
Features: He – made Intel boom in China! He – shares with you decades of marketing management experience worth billions of dollars! He – will tell you: in the digital economy era where advertising and price cutting fail, how to find customers, win them, and retain them? How to make the new generation of consumers, who are always chasing the latest trends, still "buy" from you tomorrow? (Reported by Beijing Youth Daily · Digital Era on November 11, 2003, C11 page; Jointly recommended by Gao Ruibin, President of Motorola China; Chen Yongzheng, President of Microsoft China; Yang Yuqing, President of Lenovo Group; He Lumin, President of Airdog Technology; John Yam, Director of External Relations of P&G Greater China; Zhan Hongzhi, CEO of Publishing Business at TOM Group; Zhan Guodong, Chief Representative of Ford China Credit Company; Dr. Hu Dayuan, Dean of the International MBA Program at Peking University)
Wu Shixiong, a marketing master from China and the former Director of Marketing Development in the Asia-Pacific region at Intel, entered the mainland Chinese market in the early 1990s and successfully led the marketing efforts for the Pentium processor. Of course, it wasn’t just Intel—within the book, you’ll also find the successful experiences of global enterprises like P&G, Motorola, Dell, Samsung, and Master Kong in China.
Wu Shixiong possesses an international perspective and offers profound and unique insights into the Chinese market. With China’s entry into the WTO, the increasingly complex competitive environment, the continuous integration of digital elements into various products, and the rapid growth of the new digital generation of consumers, traditional marketing methods like advertising and price cutting have become ineffective, and old marketing is facing unprecedented challenges. How to gain consumer loyalty? How to make marketing more effective? The key lies in whether you have a scientific marketing management concept and mechanism.
This book will tell you:
1. The pitfalls of old marketing models in the digital economy era.
2. How to tailor marketing strategies for the Chinese market.
3. How to build brands in the digital economy era.
4. How to win the loyalty of the new digital generation of consumers.
5. How to establish a full-resource marketing management platform.
This book is not only a guide for corporate managers but also a practical guide for professionals working in marketing and sales. At the same time, it holds significant guidance value for those working in related marketing and sales fields.