Business Management Practice Book (3rd Edition)

Author: [German] Schmalenbach, Shi Weisheng, et al.
Publisher:
Publish Date: 2004-11-01
Features: Management has always been a classic textbook widely used by universities in Germany. Since its publication in Germany in the 1970s, it has been revised to the 12th edition. It not only focuses on the operational level of business management but also successfully applies economic principles to the practice of business management. The book consists of 25 chapters, providing a comprehensive, systematic, and scientific introduction to the fundamentals and practical issues of business management, such as the legal forms of enterprises, forms of cooperation, decision-making processes, production planning, sales planning and policies, investment planning, pricing policies, communication policies, accounting systems, and compensation systems. The arguments in the book are both accurate and practical, with the discussion of economic theory consistently grounded in real-life examples, making it easy to understand and helping readers grasp all aspects of business management. This book is a supplementary guide to Management, offering suggested answers to the exercises for each chapter of the main textbook and summarizing the key points of each chapter. As a complement to the main text, it also provides appropriate elaborations and expansions in some cases, playing an irreplaceable role in helping readers master and reinforce their management knowledge. This series has not only achieved success in Germany but also in other countries, having been translated into languages such as Russian, Bulgarian, and Hungarian and widely circulated.