Very News: Planning Avenue

Author: Chen Yin
Publisher:
Publish Date: 2005-03-01
Features: The Jing Bao (Crystal News) strives for both innovation and depth. Creativity means breaking new ground and being distinctive, with good ideas, meticulous planning, and unique design language that is both powerful and thought-provoking. Depth means avoiding superficiality, pursuing key issues relentlessly, and daring to reflect the truth of society. The beauty of news lies primarily in the beauty of humanity, reflecting profound humanistic care. The Jing Bao has risen above the highly competitive media market in Shenzhen and Guangdong, showcasing extraordinary charm. Beyond adhering to the correct public opinion guidance and maintaining a fresh and elegant style, a key reason for its success is its commitment to human-centered values—caring for people, cherishing them, and embodying humanistic care, highlighting the beauty of humanity.
The book collects 50 reporting cases that can be considered "extraordinary news," with a focus and intent distinct from traditional paradigms. They also serve as pivotal points in advancing and witnessing the continuous growth of the Jing Bao. Each case is distinctive, showcasing diverse themes, innovative concepts, and unique structures—meticulous, refined, special, and clever. In this sense, this collection is a crystallization of the Jing Bao team's dedication and ingenuity. Of course, looking back with a critical eye, these cases still have many shortcomings and omissions, and the book remains a stepping stone for further exploration.