Newspaper Industry Operations and Management (Part 2 of the First Issue) (Media Operations and Management Series)

Author: Zhou Hongduo et al
Publisher:
Publishing Date: 2005-04-01
Features: The newspaper industry is a traditional industry within the media industry system. It has a long history, and people have a deep understanding of its characteristics. Based on the actual situation in China, this book provides a detailed analysis of the positioning strategy, pricing strategy, resource development strategy, as well as the operational and management mechanisms of the modern newspaper industry, focusing on the specific business practices of the newspaper industry.