Modern Investment Theory (4th Edition)

Author: (USA) Douglas Hearth; Janis K. Zaima (USA) Ran Ma Rong Jia Lin Bi Bing Tian Mi
Publisher:
Publish Date: 2005-05-01
Features: The 4th edition of this book introduces common stocks and traditional security analysis, application, related historical background, qualitative factors, and issues for individual investors, focusing on explaining how companies and individual investors can apply security and portfolio analysis techniques. It introduces real-world cases of globally renowned companies such as Disney, Intel, Microsoft, Nike, Southwest Airlines, and Walmart, analyzing their investment situations. It delves into common stock investment and traditional security analysis using qualitative factors. Presents modern portfolio theory in an intuitive way with a natural and fluent writing style, rarely using complex mathematical analysis, making it easy for readers to grasp investment theory and related techniques. This book is suitable for students majoring in investment management, finance, and readers interested in this field.