Theoretical Research on Television Communication

Author: Ye Jiazheng
Publisher:
Publish Date: 2004-04-01
Features: This book takes the inherent characteristics of the television medium as its logical starting point, focusing on the concepts and operations of television communication characteristics and communication art. It elaborates on television communication symbols, the advantages and limitations of television communication, television expression methods, the basic requirements for television station objectives, the viewing psychology of television audiences, and their participation in communication, chapter by chapter.