Customer World Management Operations - Skill Benchmark Series: Branch Management

Author: Ren Lulu
Publisher:
Publish Date: 2005-04-01
Features: How to make the service center a profit center for the enterprise? How to improve the service quality of the service center? How to manage the operation of the service center? How to manage the brand of the service center? How to make the service quality of the service center persist? This is a comprehensive tool book introducing the management of service centers. The service center is not unfamiliar to everyone; we interact with service centers in various industries such as banking, telecommunications, and automotive every day. But how can the management quality of the service center be compared to the advanced service centers we have heard of, seen, or experienced? We need to understand and master all aspects of service to marketing, from operations to human resource management in service centers. This is precisely the purpose of this book. The book has a complete system, rich content, and detailed information. In addition to the main text, it also includes case studies of reading materials, providing advanced concepts, rich knowledge, practical skills, and a large number of reference cases for students and teachers in customer service, as well as managers and researchers in related fields.