Network Advertising Design (Layout) (Higher Vocational and College E-commerce Professional Planning Textbook)

Author: Yang Yingmei, Editor-in-Chief
Publisher:
Publish Date: 2005-04-01
Features: This book takes a practical approach to introduce the basic principles, methods, and techniques of online advertising design. The main content includes the concept of online advertising, planning online advertising, the principles of online advertising design, the theme and expression of online advertising, the production of online advertising, the release and exchange of online advertising, and more. Each chapter is accompanied by exercises, and some chapters include case studies to guide readers in their in-depth learning. This book can be used as a textbook for undergraduate and college students majoring in e-commerce, marketing, advertising, and information management, as well as a self-study reference for working professionals.