E-commerce (Second Edition) (21st Century University Applied Planning Textbooks · Computer Series)

Author: Lu Zengguang et al. (Editor-in-Chief)
Publisher:
Publish Date: 2005-03-01
Features: This book provides a detailed exposition of e-commerce from both business and technical perspectives, offering rich content that tracks many current hot topics in e-commerce development. It employs accessible language, an innovative writing style, and a goal-driven case-based learning approach. Each chapter introduces multiple application cases for detailed analysis, along with discussion questions and corresponding exercises for readers to think and practice. Based on the edition, the content has been updated, and additional hands-on training materials have been added. The book is also supported by a companion experimental simulation system and electronic teaching materials. The content is divided into 10 chapters, including: Overview of E-commerce, Framework System of E-commerce, Basic Technologies of E-commerce, Applied Technologies of E-commerce, EDI in E-commerce, E-commerce Settlement Systems, Logistics Management in E-commerce, Marketing Concepts in E-commerce, E-commerce Security and Regulations, and E-commerce Solutions. The appendix contains hands-on training materials. This book is suitable as a textbook for undergraduate and higher vocational colleges to cultivate applied talents in e-commerce. It is also suitable for mid-to-high-level technical personnel, business experts, as well as professionals in the business and commercial sectors, and readers interested in e-commerce.
This book provides a detailed exposition of e-commerce from both business and technical perspectives, offering rich content that tracks many current hot topics in e-commerce development. It employs accessible language, an innovative writing style, and a goal-driven case-based learning approach. Each chapter introduces multiple application cases for detailed analysis, along with discussion questions and corresponding exercises for readers to think and practice. Based on the edition, the content has been updated, and additional hands-on training materials have been added. The book is also supported by a companion experimental simulation system and electronic teaching materials. The content is divided into 10 chapters, including: Overview of E-commerce, Framework System of E-commerce, Basic Technologies of E-commerce, Applied Technologies of E-commerce, EDI in E-commerce, E-commerce Settlement Systems, Logistics Management in E-commerce, Marketing Concepts in E-commerce, E-commerce Security and Regulations, and E-commerce Solutions. The appendix contains hands-on training materials. This book is suitable as a textbook for undergraduate and higher vocational colleges to cultivate applied talents in e-commerce. It is also suitable for mid-to-high-level technical personnel, business experts, as well as professionals in the business and commercial sectors, and readers interested in e-commerce.