Legendary brand

Author: Vincent
Publisher:
Publish Date: 2005-03-01
Features: With a brand, there's a legendary brand. Apple, KrispyKreme, Harley-Davidson, and Kate Spade are all legendary brands. They can stir emotions, sometimes even evoke reverence. No wonder they make all marketers envious. This consumer loyalty is not accidental. Legendary brands craft compelling stories and myths, their enduring charm giving rise to a massive consumer base and impressive market performance. They excel at building brand myths through customer relationships, attracting loyal customer groups, standing out, and creating enormous profits.