Personal Brand 50

Author: [USA] Tom Peters / Li Yinghua
Publisher:
Publish Date: 2005-03-01
Features: 50 Ways to Transform Yourself from an "Employee" into a "Brand Person." Author Tom Peters is hailed as the "Master of Masters" by Fortune and The Economist. Slaves in the cabin, cut your ropes, break your shackles. Work can be cool! Work can be beautiful! Work can be fun! Work can be different! You—can be different! A white-collar revolution is underway! 90% of our profession is in danger! Take control of your own life! Overthrow the hierarchy! Turn every project into a "WOW!" Either excel or fail! This is a new century: If not now, when? In today's madly interconnected world, you're either different or you're gone. From an ordinary "employee" to a passionate "brand person"; brand people always ask: Who am I? What do I want to do? Brand people are at the peak of perfection! They always have important ideas to express and know how to express them; brand people always do substantial work; brand people's work is always worth investing in; brand people focus on projects like crazy; brand people value personal branding; brand people are good at "selling" and have excellent selling plans; brand people carefully select clients and reject unsuitable ones; brand people are enthusiastic about building relationships; brand people meticulously nurture their "credibility" reputation; brand people are "innovation fanatics," seizing every opportunity to learn new things. Brand people are cool, brand people are confident. If you want to transform from an ordinary "employee" into a charismatic "brand person," this book will teach you everything a brand person does— their thoughts, their style, their spirit—every aspect brimming with brand people's confidence and passion. You can't help but marvel: Brand people—awesome! This book is one of Tom Peters' series of works. The author believes that in the new century, traditional white-collar positions in large companies will disappear. To face this transformation, everyone must become a "brand company," with their own brand, uniqueness, and network of relationships. To this end, he lists the "transformation plan" for becoming a "brand person" point by point in the book.