Visual Recognition in Art Retail

Author: Li Yaojie
Publisher:
Publish Date: 2005-03-01
Features: In a society flooded with products, we are surrounded by various types of packaging and promotional materials. Walking into a shopping mall, whether you notice it or not, you are inevitably influenced and guided by product packaging and promotional materials, leading you to develop a preference for and purchase products from a particular brand. Brand visual identity builds a bridge of communication between products and consumers. Products without logos or packaging are like uncut jade, and few people can discern their intrinsic value. Only through the transmission of various visual means such as logos, packaging, posters, and other visual tools can products communicate with consumers, reminding them of what to buy and which brand to choose. Brand identity has unknowingly become a salesperson for products, and we call this "silent salesperson." The logo is the foundation of brand visual identity, an abstract representation of the brand's core concept. Expanding around the brand logo and its core concept—such as product packaging, storefronts, display booths, end caps, shopping bags, POP displays, and more—through continuous accumulation and dissemination, they subtly construct consumers' "brand impressions." Focusing on the brand logo and its applications in promotion, this book showcases visual identity design examples for various product categories, including food, beverages, daily chemicals, electronics, and fashion products, for reference.