Business strategy

Author: [Japan] Ryuichi Aoi, Editor-in-Chief
Publisher:
Publish Date: 2003-01-01
Features: The readers of this book should be entrepreneurs who will learn vivid business principles and theories that are universally applicable, thereby enhancing their market value. This book is not just for those engaged in business strategy work. Business personnel active in departments such as sales, production, and management should all read this book. By studying the basic knowledge and practical application methods of business strategy, they will master strategic design capabilities and, based on this, think and act, thereby using it as a common language to deepen internal discussions within the company and improve the success rate of business operations. Business strategy courses are one of the most important courses in the basic teaching plan of MBA programs. In the required courses of MBA curricula such as "Marketing," "Accounting," "Finance," and "Human Resource Management and Organizational Action," business strategy is a comprehensive subject that integrates the knowledge and skills of these required courses. Strategy (Business Strategy) is the most important course among all the knowledge and techniques of MBA required courses such as "Marketing." It is not only essential for those responsible for the battlefield and business planning departments but also indispensable for any employee of the company in terms of improving the overall level of the company. This book starts with the definition of business strategy and explains the key points of business strategy in a simple and easy-to-understand manner according to the process of strategic plan formulation.