Marketing Wisdom from the Art of War

Author: Michaelson S.W. (USA)
Publisher:
Publish Date: 2005-08-01
Features: The pinnacle work of applying the Art of War in the United States, uniquely blending Eastern philosophical wisdom with Western marketing practices. Professor Zhou Zengduo, the first Dean of the School of Business at Nanjing University, and Professor Hong Bing, Vice President of the China Sun Tzu Society, jointly recommend this work. In the book market, works applying the Art of War to business management are not uncommon. However, those that deeply grasp the essence of the Art of War and offer unique insights are rare. The author of this series, Gerald Michaelson, is a world-class expert on the Art of War and a renowned marketing expert in the United States. He has long been engaged in applied research on the Art of War, possessing wise and unique insights into Sun Tzu's thought. In this series, the author deeply explores the eternal wisdom of Sun Tzu and integrates his years of practical experience, completing this outstanding work on marketing. This series is a feast of books prepared for business managers, effectively broadening their perspectives and enhancing their strategic thinking. This book uniquely blends Eastern philosophical wisdom with Western marketing practices, providing business managers with a systematic method for creating winning marketing strategies based on the eternal teachings of Sun Tzu. — Carl Grass, Senior Vice President of VBR Company, USA
The marketing principles proposed in this book are both powerful and easy to implement. In this book, you will learn the profound wisdom of marketing contained in advanced courses. — Kathleen Newton, Publisher of the Oregon Coast Register, USA
Sun Tzu had unique and profound insights into the nature of human beings and the fundamental laws of human competition, so the great ideas of the Art of War continue to radiate wisdom in all aspects of human nature and competition. — Zhou Zengduo
As the birthplace of the Art of War, China has an unparalleled and irreplaceable advantage in the textual research of Art of War literature, but it lags significantly in applied research. — Hong Bing
The Art of War is one of the most outstanding and profoundly enduring military classics in ancient China, with a lasting impact on later generations. It is thought-provoking that this military classic written over 2,500 years ago is still highly valued today. Why does the Art of War continue to inspire fervor in the fields of business management both domestically and internationally? The reason is: Sun Tzu had unique and profound insights into the nature of human beings and the fundamental laws of human competition, and the Art of War profoundly reveals the laws of competition. The Art of War is not simply a military work; this great book contains profound philosophical wisdom and universal principles that can help us stay invincible in today's fierce competition. Marketing and sales are about competition in the market, and the Art of War is the definitive work interpreting the laws of competition! The author of this book, Gerald A. Michaelson, is a world-class expert on the Art of War and a renowned marketing expert in the United States. The author has long been engaged in applied research on the Art of War, possessing wise and unique insights into how to apply Sun Tzu's thought and wisdom to the fields of marketing and sales. In this book, the author does not simply list Sun Tzu's ideas but summarizes, refines, and integrates the wisdom of the Art of War, reinterpreting these great insights as the "12 Marketing Principles" that businesses can implement. These 12 marketing principles are both powerful and easy to execute, forming a complete system for winning in marketing.