Avoid the 9 Major Traps of Entrepreneurship

Author: (USA) Adams (Adans/R.) / Liu Haoming et al.
Publisher:
Publish Date: 2005-07-01
Features: "Like a great coach, the authors focus on fundamental techniques—winners master their emotions, while losers ignore risks." — Bruce Robertson, Director, McKinsey & Company
"An entrepreneur's will, ability, and hard work do not always lead to success. I recommend this book to all who want to understand what drives success in the entrepreneurial world." — William Shuman, Co-Chair, Entrepreneurship and Service Management, Harvard Business School
"The authors summarize all the principles that every business should establish in the book. These principles apply to both startup companies and mature companies. Every businessperson should remember that Avoiding the 9 Major Traps of Entrepreneurship is a must-read." — Shelby Carter, Jr., Co-founder of SynOptics and Vital-Signs, Former Vice President of Xerox
Breaking traditional entrepreneurial rules:
· Creativity is not important
· Starting up doesn’t require huge capital
· Advertising is not marketing
· Channels cannot be neglected
This Simplified Chinese edition is published exclusively in the global market by China Machine Press, Inc., under the authorization of Crown Publishers, Inc. Without the publisher's written permission, no part of this book may be reproduced, copied, or quoted in any form.
What do entrepreneurs truly need to know? What do they need to do? Only by understanding these, can startups thrive in the business war. With extensive experience, the authors present straightforward and practical insights, exposing the common yet unrealistic myths in entrepreneurship and shattering the illusions of entrepreneurs. The book also includes vivid and in-depth case studies from businesses.
This book provides detailed guidance for entrepreneurs and business owners, making it a must-read for anyone starting a business. Is your entrepreneurial idea correct? As the founder of AV Lab, an incubator company, the author’s rich experience has allowed him to recognize the traps hidden beneath the passion for entrepreneurship. The concepts widely regarded as iron laws are blindly consuming the futures of entrepreneurs.
In the book, the author not only identifies these dangerous traps but also offers sharp answers and classic case studies, covering all the essential content for entrepreneurs entering the business world.