Search Engine Advertising: The Path to Success in Online Marketing

Author: (USA) Seda (Seda/C.)/Xie Ting/Zhou Zhi
Publisher:
Publish Date: 2005-06-01
Features: Are you a first-time user of search engine network marketing, hoping to learn how to create a successful network marketing plan? Or, are you already familiar with search engine network marketing and want to know how to achieve more sales with lower costs? The ultimate goal of search engine network marketing is not only to strive for the best ranking in search results but also to retain more customers. In this book, author CATHY SEDA introduces methods for quickly achieving website visibility, along with tools and techniques to help businesses generate more sales with lower advertising costs. The main content of the book includes:
· Building more efficient keyword lists, ad copies, and landing pages
· How to use paid ranking and paid inclusion models of search engines
· How to attract new customers through specialized search engines
· Increasing marginal returns by tracking business return on investment
· How to establish an agency system to boost business profits
· Protecting your profits from fraudulent clicks and trademark infringement
This book is a highly useful guide for businesses looking to successfully engage in search engine advertising network marketing. Moreover, the author, based on theoretical research, presents clear explanations, analysis, and abundant examples to demonstrate how to achieve success in search engine advertising network marketing and obtain higher returns on investment. This book is suitable for readers interested in network marketing, such as professionals in network technology, entrepreneurs, business management and marketing personnel, and can also serve as an important supplementary teaching material for relevant courses in computer applications and business management at colleges and universities.