Journalism

Author: Xu Qingmao (Editor)
Publisher:
Publish Date: 2002-08-01
Features: In the kaleidoscope of the magazine world, some giants with circulation exceeding millions are sinking, while some long-established and renowned publications collapse with cries of shock and lament. Yet, new magazines are born almost every month and every day. Some previously obscure newcomers suddenly break the circulation barrier of millions within one or two years, inspiring admiration. Some say that learning magazine editing allows one to advance to newspaper editing or retreat to book editing. In the history of modern publishing in China, many famous editors such as Liang Qichao, Zhang Yuanji, Chen Duxiu, Lu Xun, Guo Moruo, Zou Taofen, Hu Yuzhi, and Ye Shengtao were originally magazine editors. Among books, magazines, and newspapers, magazines fall in the middle in terms of time-sensitive requirements. There are many similarities in the editorial work of these three types of printed publications. Therefore, when this book elaborates on the basic principles of magazine editing and the fundamental practices and principles of each stage in the magazine editorial process, it also touches upon the principles of newspaper and book editing. This book focuses on explaining the essential understanding that should be held at a macro level throughout the entire magazine editorial and publishing process.