Management Case Library

Author: Zhao Tao, Editor-in-Chief
Publisher:
Publish Date: 2005-06-01
Features: The major difference between management science and engineering science lies in the complexity, variability, and uncertainty of knowledge application, with no universal decision-making criteria or fixed success management models. This book describes management cases from more than 20 typical enterprises across 10+ industries, including electronic communications, home appliances, pharmaceuticals, retail, food, aviation, and more. These cases cover a wide range of management functions, such as strategic planning, human resource management, production operation management, and marketing management. Through these cases, students can understand the management environments and characteristics of different industries and enterprises, grasp the application of management knowledge and techniques, experience the practical significance of theory, and enhance their management thinking and innovative abilities. This book is suitable for students of economics and management majors in higher education institutions, as well as students from various disciplines (science, engineering, agriculture, medicine, etc.) and all levels (postgraduate, undergraduate, transfer students, correspondence students, etc.). It also provides guidance and reference for business and enterprise management personnel. The book works better when used in conjunction with "Management," published by Tianjin University Press.