E-commerce

Author: Zhang Ning, Editor-in-Chief
Publisher:
Publish Date: 2005-07-01
Features: This book systematically introduces the operational system of e-commerce, primarily from the perspective of closely integrating network technology and business management. It provides an in-depth explanation of the theory, application, technology, security, and legal aspects of e-commerce. The content includes the concept and basic principles of e-commerce, the fundamentals of network information flow and commercial flow exchange technology, the collection and integration of e-commerce information, online payment models and methods, the composition and structure of e-commerce systems, e-commerce website development, the operation and management of virtual markets, online marketing models and strategies, transaction security management technology, logistics distribution and the application of modern logistics technology in e-commerce, the e-commerce environment, as well as e-commerce operational techniques and case studies. The book presents innovative perspectives, is rich in content, and combines theory with practice. It can serve as a textbook for e-commerce majors, as well as for students in management, economics, information management and information technology. It is also suitable for vocational and technical training materials for employees in enterprises and public institutions, and can be referenced by managers, business professionals, technical personnel, and other relevant individuals in various sectors.