Case Study: Managing Academic Studies and Marketing Studies

Author: (Australia) Samuel (Samuel/D.N.) / Li Pinghai
Publisher:
Publish Date: 2005-05-01
Features: Readers will find that this book is an extraordinary case study book. It analyzes cases and breaks through the confines of case studies with equal intensity. The book is compiled by a principal professor with extensive international teaching and research experience. It comprehensively and evenly covers the content of this discipline. The comprehensiveness is reflected in dividing the cases into five parts to correspond with universally recognized academic fields, namely management, marketing, principles of marketing management, international marketing, and marketing research. This book aims to help readers learn how to make good business decisions. The case studies in this book provide in-depth yet accessible analyses of the management and marketing decisions of certain companies, allowing business professionals to learn techniques for improving management and better grasp market opportunities to achieve greater success. For students enrolled in MBA programs, the case studies and the bilingual (Chinese/English) format make it easier for them to understand and master the essence of management and marketing, thereby achieving better grades.