20 Principles for Retaining Customers

Author: Su Chunli (Compiler)
Publisher:
Publish Date: 2005-06-01
Features: Guided by a customer-oriented mindset, the business world has begun researching weapons to defend their territory. From various perspectives, we have selected the 20 most common and effective weapons, forming this book "20 Principles for Retaining Customers." The military principle states: "Attack the heart." Similarly, to retain customers, the primary task is to understand what is in their hearts and then, through various efforts, win their loyalty. Therefore, Principle 1 "Research Your Customers" becomes the starting point for retaining customers, while Principles 2 to 19 are the specific methods for winning and maintaining customer affection. Principle 20 "The Art of Retaining Key Clients" conveys to you the secrets of "how to defend the most important territory." The last point to note is that different weapons suit different businesses—never blindly copy them. May this book better equip your business, helping you defend your territory and win the hearts of your customers.