Sony's Private Life

Author: John Nathan Xu Qin
Publisher:
Publish Date: 2002-10-01
Features: Only someone like John Nathan, an expert on Japan, can delve into the behind-the-scenes stories of Sony. He reveals the secrets of this outstanding Japanese company—how it achieved rapid growth and why it stumbled. This is a fascinating and essential read, an epic tale of a corporate legend. Nathan's interviews and comprehensive talent are remarkable; he examines the soul of a "non-Japanese Japanese company" in a vivid and engaging way. The book includes content such as: The Founder: Dreaming in the Postwar Era, Ito's Contemplation: From "Talking Paper" to Trinitron, Morita's Discovery of America, The Dazzling Morita: Behind the Mask, Sony's American: Harvey Schain's Logic Lesson, Master Ohga: The Art of Profitability, Expanding the Family: The Rise of Miki Shuholz, and more.