Creative Unwritten Rules: Unleash Your 5 Types of Creative Thinking

Author: Annette Mause-Wiemann (USA)
Publisher:
Publish Date: 2005-07-01
Features: Ordinary people are not geniuses, but everyone can come up with groundbreaking ideas. We are currently in a workplace renaissance, like the artists of the Renaissance, at the forefront of change. To lead today's workplace transformation, you must think like an artist and master your imagination—your ideas are your capital. —Annette Mause-Wiemann, The Creative Rule, not only lifts the veil on the mystery of the creative process but also provides a creative equation to help readers discover their hidden creative talents. —Howard Behar, The Creative Rule, not only teaches how to visualize and implement a new direction in the workplace but also inspires my personal life. It is a must-read for every business professional and those who want to rise to the top. I encourage readers to use the exercises in this book and adopt its framework, and the results will naturally follow. —Stefan Gruber, The Creative Rule, provides important elements for the innovation and marketing strategies of Coca-Cola. I recommend this book to anyone who wants to seek breakthroughs and cultivate new creative approaches. —Jeffrey Dunn, The Creative Rule, it's truly brilliant! The insights and sharp arguments throughout the book can inspire, amaze, and make one admire and look forward to. The book uses many examples of ancient sages and contemporary celebrities to provide five different perspectives to help us face workplace challenges effectively. —Kari Pannanen
What do Mozart, Da Vinci, and Ray Kroc, the founder of the McDonald's empire, have in common? They all master the creative equation of genius—the tool in today's workplace situation. Traditional workplace structures are overnight, and companies no longer seek experts from the traditional system to be managers. What companies need are those who can use creativity to recreate the system—what companies need are workplace artists. The Creative Rule teaches professionals how to develop the creative skills necessary for success. After researching the lives and skills of geniuses in art, science, and the workplace throughout history, the author explains the creative rule of workplace geniuses and how they apply it.
· Visionary: Ray Kroc foresaw a world filled with McDonald's restaurants.
· Observer: Howard Schultz noticed that a small shop in Seattle was selling many delicious coffees and built the Starbucks coffee empire.
· Alchemist: Deutsch created Gop company by applying the idea of Coca-Cola being everywhere.
· Fool: Jeff Bezos, after realizing that his international network was growing 23 times a year, quit Wall Street to found Amazon, which people thought was a ridiculous risk.
· Sage: Anita Roddick founded The Body Shop because of the simple idea of selling creams in refillable small bottles.
In this inspiring and instructive handbook, The Five Creative Equations of Genius, it shows office workers how to nurture creativity in the workplace. The exercises and workplace case studies in the book provide readers with practical tools to develop more creative thinking processes.