2003 China Real Estate Advertising Yearbook

Author: Hu Bin Xu Xianglei
Publisher:
Publish Date: 2003-11-01
Features: Currently the most authoritative medium and the best platform for real estate advertisements in China, it embodies the collective efforts of outstanding advertising companies and advertising planning elites in the country. It comprehensively reflects the operational capabilities of advertising companies in real estate advertising strategies and witnesses the positive role of advertising in creating market economy benefits. The book showcases advertising operational strategies for different projects from various perspectives during different periods such as "market warming-up phase," "opening phase," "hot-selling phase," and "tail-end sales phase." The entire book collects over a thousand pieces of real estate project logos, brochures, and newspaper advertisements.