Seven-Day Driving: Marketing

Author: (British) Davis et al. / Huang Jing
Publisher:
Publishing Date: 2005-06-01
Features: Recognized as a top-tier international management textbook by 16 global management research institutions, endorsed by "the Father of Modern Management" and "the Master of Masters," Peter Drucker, for Chinese readers through the International Society for Chinese Management Research; jointly recommended by Fortune 500 companies such as British Telecom, Barclays Bank, BP, Standard Life Insurance, and HSBC; used as a standard textbook in 103 business and management schools worldwide, a mandatory reading for civil servants in 30 UK government departments, and has been translated into over 20 different language editions, selling more than 10,000,000 copies globally. On one hand, work pressure is increasing, and on the other, information overload makes it hard to find your niche. Whether you're just starting with a topic or looking to update your existing knowledge, The Seven-Day Workplace Alchemy can help you break down complex subjects into simple actionable steps and master them within a week. There are many factors that influence corporate success, but consumers are the most important. Marketing is the study of how to acquire and retain consumers, and meeting consumer needs is closely tied to achieving corporate goals. As a guide to marketing, this book will lead you on a smooth journey through the world of marketing. The authors of each volume in this series are senior members of the Royal Management Society, widely distributed in the forefront of global business, manufacturing, and consulting industries. They are frequently invited to guide senior executives in world-renowned companies and are considered elite figures in the modern management industry. It is a fact that there are many factors influencing corporate success, but consumers are the most important. Without consumers, a company has no purpose, and the core would cease to exist. Therefore, winning consumers is the key to business success. Before mobilizing all the resources and skills within the company, we must first have consumers. Marketing is a strategy for acquiring and retaining consumers. A company can win consumer support by meeting their needs in a better way than other suppliers. Meeting consumer needs is closely tied to achieving corporate goals.