Journal of Marketing Science

Author: School of Economics and Management, Tsinghua University
Publisher:
Publish Date: 2005-06-01
Features: Employing scientific methods to study and extract theories with broad applicability from marketing and consumer behavior phenomena, striving to make innovative contributions to the international marketing knowledge system, aiming to become the most authoritative academic journal in marketing in China, and gaining international influence. This book is suitable for experts and scholars who conduct innovative theoretical exploration and verification in marketing and consumer behavior phenomena, as well as interested in this field. After years of anticipation, nurturing, and effort in the Chinese marketing academic community, the Journal of Marketing Science has finally been launched! It is the first academic journal in the field of marketing in China. Its birth has ended the history of the absence of specialized marketing academic journals in China, marking a new phase of healthy and rapid development in Chinese marketing academic research.
Around a century ago, courses with the rudiments of marketing began to appear in universities in the United States. About half a century ago, marketing began to shift from the accumulation of experience to the direction of scientific research. In the following 25 years, with the expansion of markets and the innovation of research techniques, scientific research in the field of marketing began to flourish, forming an academic jungle of marketing; correspondingly, marketing academic journals emerged like mushrooms after rain, strongly promoting the development of academic research. Today, the market environment is undergoing dramatic changes: the boundaries between domestic and global markets are rapidly disappearing; the penetration of information technology into corporate activities and personal consumption is increasing; and the landscape is shifting from mass markets to niche markets. All of these present new opportunities for academic research in marketing. Chinese marketing scholars should cherish this opportunity and accelerate the narrowing of the academic research gap with their Western counterparts. If the main task of the Chinese marketing academic community in the past 25 years was to introduce and digest, then the main task in the future is innovation! The publication of the Journal of Marketing Science is to open a theoretical front for Chinese marketing scholars to innovate in marketing knowledge.
The transition of marketing from experience to science is inseparable from economics, social sciences, mathematics, and other disciplines. Therefore, the Journal of Marketing Science advocates a comprehensive and interdisciplinary perspective to study the laws of marketing. The history of the development of marketing has largely been a history of its continuous expansion in both connotation and extension. Therefore, the Journal of Marketing Science supports academic research in all fields of marketing or related fields. The robust growth of Chinese marketing must be rooted in the fertile soil of China. Therefore, the Journal of Marketing Science encourages all innovative research that has profound management implications for Chinese marketing practice. To integrate Chinese marketing academic research into the global marketing academic forest as soon as possible, the Journal of Marketing Science emphasizes adopting research methods aligned with international standards to explore cutting-edge marketing theory topics.
The successful publication of the Journal of Marketing Science is the result of the joint efforts of academic peers from numerous universities in China. Its smooth development must also rely on scientific and democratic working mechanisms. The Journal of Marketing Science must adhere to a double-blind peer review system to ensure that the published academic papers reflect China’s highest research standards. The Journal of Marketing Science must adhere to democratic procedures to establish its council and editorial board, ensuring that the council and editorial board have academic representation, allowing outstanding scholars who have a keen insight into the forefront of the discipline and are familiar with the Chinese market to lead the academic direction of the Journal of Marketing Science.
China is rising, and the Chinese market is showcasing its immense appeal to the world. Chinese marketing research should rightly stand tall in the global marketing academic forest. As a theoretical front for Chinese marketing academic research, the Journal of Marketing Science shoulders the historical mission of promoting the development of Chinese marketing. Dear academic colleagues in the Chinese marketing community, whether the Journal of Marketing Science can fulfill its mission and shoulder its historical responsibilities depends on our collective efforts. Let us join hands and contribute our wisdom to building the Journal of Marketing Science into a first-class, even world-class, academic garden.