Social Psychology: 8th Edition (English Edition)

Author: David Myers (USA)
Publisher:
Publish Date: 2005-06-01
Features: Recommended by the Teaching Guidance Committee of Higher Education Psychology, Ministry of Education! In the United States, if a textbook captures a market share of over 5%, it is considered a classic. David Myers' book has held nearly 30% of the market share (in social psychology textbooks) over the past decade, which demonstrates its excellence as a social psychology textbook. The main feature of social psychology lies in the fact that it studies issues that many of us are interested in, meaning it is a discipline with a broad scope. This textbook is one of the few that truly integrates relevant discussions from various disciplines with theories and findings in social psychology. Even readers without a psychology background will find its content and descriptions engaging and thought-provoking. Since 1994, I have been teaching social psychology at the University of Michigan and the University of California, and I have consistently used this textbook. I am very pleased to recommend it to my colleagues in China. I believe our readers will develop a strong interest in this book after reading it, just as I have.
Professor Peng Kaiping, Department of Psychology, University of California, Berkeley
When I was first invited to write this book, I immediately thought it should have a solid scientific foundation and a warm human touch, with factual accuracy and intellectual inspiration. It should reveal social psychology in a way that provides real-time summaries of important social phenomena while including how scientists discover and explain these phenomena. It should be quite comprehensive and capable of stimulating students' thinking—encouraging them to explore, analyze, and connect these principles to daily life.
—David Myers, Professor of Psychology, Hope College
Author of the Bestselling Textbook "Psychology" (with over 6 million copies sold)
This book is adopted by more than 700 universities and colleges in the United States and is the leading textbook in this field, becoming the standard for evaluating other textbooks. It perfectly combines foundational research with practical applications, guiding students to understand how people think, influence others, and connect with one another through a logical organizational structure. It is the best guide for people to understand themselves, society, and the relationship between themselves and society.